RESPONSIBLE TO: Senior Product Marketing Manager
DIVISION: Marketing

What’s it all about?

The Product Marketing Executive (Marinas) supports the Senior Product Marketing Manager in executing lead generation campaigns, sales enablement initiatives, and market positioning for EliteMarinas. This role plays a key part in lead generation through targeted marketing campaigns, email marketing, social media engagement, and industry events, ensuring product messaging resonates with marina & boatyard operators.

The role offers the opportunity to work strategically and hands-on, collaborating with Sales, Product, and Account Managment teams to ensure that marketing efforts are aligned with commercial objectives. This is a fast-paced, high-impact role, ideal for someone looking to gain deeper product marketing experience in a high-growth SaaS business.

Key Responsibilities:

Lead Generation & Demand Marketing

• Support and execute lead generation campaigns, ensuring a steady pipeline of MQLsfor new business development.
• Assist in developing granular Ideal Customer Profiles (ICPs)to refine targeting and increase campaign effectiveness.
• Implement and optimise email marketing campaigns, customer journeys, and CRM to drive engagement with both new and existing customers.
• Leverage social media channels (LinkedIn, YouTube and TikTok)to promote product messaging, generate leads, and engage with prospects.
• Work closely with the Senior Product Marketing Manager to ensure marketing contributes directly to revenue growth through targeted content and digital advertising.

Go-To-Market (GTM) Execution

• Support EliteMarinas product launchesby assisting with messaging, positioning, and targeted campaign execution.
• Conduct market and competitor researchto ensure EliteMarinas remains differentiated within the marina sector.
• Assist in the development of product-focused email and social media campaigns that drive awareness, build engagement and generate leads.
• Help refine sales enablement materials to align with product value propositions and customer pain points.

Sales Enablement & Content Creation

• Assist in the development of sales presentations, case studies, whitepapers, and battle cards.
• Ensure that product messaging and positioning are clear, compelling, and customer-centric.
• Translate complex technical details into easy-to-understand marketing materialsfor the sales team and customers.
• Collaborate with Sales and Account Management teams to improve MQL-to-SQL handover and lead nurturing strategies.

Events & Industry Engagement

• Prepare and execute marketing campaignsfor trade shows, exhibitions, and industry events, ensuring maximum lead generation impact.
• Support event logistics, ensuring EliteMarinas has the right materials, messaging, and outreach plansto drive engagement.
• Attend select industry events to gain market insights and support lead generation efforts when required.

KPIs & Performance Metrics

• MQL Generation & Quality: Number of high-value leads generatedthrough marketing efforts.
• Email & Social Media Performance:Engagement rates, click-through rates, and conversion rates from digital campaigns.
• Campaign Performance: Effectiveness of targeted campaigns and ICP-driven initiatives.
• Sales Enablement Impact: Contribution to deal progression through strong marketing support.
• Event ROI: Success of EliteMarinas presence at industry events in terms of lead generation.

Must-Have Experience:

• 2-3 years of product marketing experience within a B2B SaaS environment.
• Experience of working within the marina or boating industry
• Experience in lead generation initiatives, with a focus on social media and email marketing.
• Experience supporting product launches and GTM strategies, working closely with sales and product teams.
• Strong writing and messaging skills, with the ability to simplify complex technical concepts into clear, compelling marketing content.
• Understanding of competitive analysis and customer segmentation, using data to inform campaign direction.
• Event support experience, including marketing preparations and industry engagement.

Preferred Skills & Attributes:

• Proactive, self-motivated, and strategic mindset, with a strong ability to manage projects.
• Experience in high-growth environments, ideally within a start-up or scale-up.
• Ability to collaborate cross-functionally, aligning marketing with sales and product teams.

LOCATION & HOURS OF WORK:

At Elite Dynamics we champion our clients to utilise the power of tech to improve productivity and performance, and it’s the same for our people. We offer a remote working policy for all employees, albeit some UK travel will be required for training, events and periodically scheduled company meetings.

This role is a full-time home-based role, with typical working hours expected between 9am and 5.30pm, although we do like to finish a little earlier on Fridays.

WHO WE ARE AND WHAT WE DO:

We’re Elite Dynamics – a global reseller of Microsoft Dynamics 365, specialising in delivering vertical solutions based on Microsoft Dynamics technology, into the holiday park & leisure home industry.

We’ve got big ambitions to take our solutions across the globe, helping our clients be more productive and drive performance.

We want to work with operators, manufacturers and dealers in the park and marina industry who share the same passion and enthusiasm for world-class software solutions.
✓ Microsoft solutions partner
✓ Multi-award winner
✓ 50+ customers across the UK & Canada

OTHER REQUIREMENTS SPECIFIC TO THE JOB:

To undertake any reasonable task requested of you by your line manager, or other Elite Dynamics Management. Any tasks requested by other Elite Dynamics Management need to be discussed with your line manager.

Travelling maybe required both for training and project purposes.

PACKAGE

• 25 Days holiday per year + Statutory holidays
• Comprehensive benefits package, including Life Insurance.
• Opportunities for professional development and career advancement.
• Dynamic and supportive work environment with a focus on collaboration and
  innovation.

We will also encourage your potential to grow and maximise your personal development if you are interested in progressing into a different or more expansive role.

HOW TO APPLY:

Please send your CV and cover letter to people@elitedynamics.co.uk