31 March 2025
Leading marine and active lifestyle communications agency, ADPR, has been appointed to manage the global PR activities for Performance Marine Group (PMG) as it sets its sights on the next phase of growth.
PMG is a leading boat building and retail group, operating Performance Sailcraft and Performance Powercraft. With over 55 years of experience in the sailing industry, Performance Sailcraft is renowned for building and selling Olympic-class Laser and ILCA dinghies together with the Ocean Play range of dinghies to customers and athletes worldwide,
ADPR will focus on raising brand awareness and driving impactful product launches, ensuring PMG's expanding portfolio reaches new audiences. As the company continues its rapid growth, this partnership will help to position PMG as a global leader in both the high-performance sail and powerboat markets. The contract takes effect immediately, with ADPR working closely alongside PMG’s leadership team.
Nick Ogden, Chairman of PMG, comments, "Appointing the right communications partner is vital as we continue to expand Performance Marine Group’s global presence. We’re not just building boats - we’re shaping the future of high-performance endurance sailing and powercraft.
“To achieve our goals we need a PR team that truly understands our vision and the sector. With ADPR’s heritage in the marine industry and proven expertise in delivering growth campaigns, this partnership feels like a natural fit for our business.”
The new partnership aligns with the company's commitment to driving innovation and high-performance craftsmanship. Ogden, who also runs the world record holding powerboat team, 54 Knots, which owns and operates the renowned Thunder Child II, continued, “ADPR’s knowledge of the sailing world, combined with its ability to connect with the right audiences, will be invaluable as we launch new products, support our sponsored athletes and drive awareness of our growing marine brands. We are delighted to work with the team at ADPR and are excited about what we can achieve together in the coming years."
ADPR’s Joint Managing Director, Kate O’Sullivan, comments, “We’re overjoyed to win the contract with PMG at such a pivotal time in its growth. Sailing and boatbuilding are deeply embedded in ADPR’s DNA, and with nearly 35 years of experience in the marine sector, we are uniquely positioned to help drive PMG’s continued success. Our industry expertise, strong connections and passion for performance make us confident that we’re the ideal partner to support their ambitious goals as the business expands and innovates on a global scale.”
ADPR celebrates its 34th anniversary this year and has a diverse range of clients from the outdoor, charity and marine sectors. For more information, please visit: www.adpr.co.uk.