19 September 2024

TheYachtMarket.com, a leading online marketplace for boat sales, is proud to announce the launch of its innovative new customer relationship management (CRM) system, Stantia. Unveiled at the prestigious Southampton International Boat Show, this state-of-the-art boat inventory management system is designed specifically for the marine industry, empowering boat brokers, dealers, and sellers with a tailored solution to enhance their operations.

Stantia, which has been in development since 2019, is a comprehensive, cloud-based platform that integrates seamlessly with TheYachtMarket.com’s existing services. Stantia will completely replace the pre-existing management hub with an intuitive market-leading CRM.

With over 20 years of experience in the digital boat sales sector, TheYachtMarket.com has developed Stantia to meet the unique needs of the industry, providing a streamlined, efficient way to manage both client relationships and boat listings. 

Key features of Stantia CRM:

• Boat Inventory Management: Easily manage boat inventory, synchronise listings with TheYachtMarket.com, and share data feeds with other supported boat marketplace portals.

• Customer Relationship Management: Efficiently manage leads and contacts, and track all customer communications.

• Boat Interest Matching: Instantly match boat listings with customer preferences and receive alerts when new boats meet their criteria.

• PDF Creator: Generate professional brochures and window cards directly from boat listings, customised to match customers’ branding.

• Reporting & Analytics: Monitor marketing performance with detailed statistics on enquiries, boat views, and listing performance.

• Task Management: Stay organised with task reminders linked to customer records, ensuring no follow-up is missed.

• Cloud-Based Access: Use Stantia from anywhere on desktop and mobile devices, with no software installation required.

Privately owned and operated, TheYachtMarket.com is currently thriving as a leader in the marine boat brokerage market. With a robust online presence, the platform attracts over three million visitors annually, generating more than 18 million page views and facilitating over 68,000 sales enquiries. Its global reach has over 1,000 professional yacht brokers and dealers across 60 countries listing more than 25,000 boats for sale or charter. 

Additionally, its active social media engagement, particularly on Facebook and Instagram, supports its dominant market position by reaching millions of potential customers worldwide, with over 125k followers across their social platforms and a combined annual reach of nearly 13 million. 

Richard W. Roberts, CEO and founder of TheYachtMarket.com, comments: “Over the past 20 years, we have developed a robust understanding of the challenges faced by brokers and have worked in partnership with the industry to develop a CRM with these needs in mind. Unlike generic CRM systems, Stantia’s industry-first features and easy-to-use interface ensure that brokers can focus on what matters most - selling boats and managing customer relationships effectively.”

Karen E. Wilson, Chief Executive Officer of ABYA and YDSA, comments: “Our two Associations- ABYA (Association of Brokers and Yacht Agents) and YDSA (The Yacht Designers and Surveyors Association) are well into our second decade working with TheYachtMarket.com.  Always on the cutting edge of industry technology, TheYachtMarket.com has assisted us in moving forward to promote, and further enhance our members’ stance within the marketplace.  This has been achieved not only through the design of our websites, but because they offer the very best online experience when buying and selling a boat.  Now, we look forward to new possibilities in furthering this relationship, through our members’ use of its pioneering and innovative new Stantia CRM system.  We’re really excited for what the future holds and continuing our close partnership with TheYachtMarket.com.” 

Ben Nichols, UK Sales Director of Clipper Marine, comments: "The YachtMarket.com has been an outstanding partner for us from the very beginning. The team's professionalism, proactivity, and refreshing sense of humour have consistently set them apart in the industry. The YachtMarket.com's dedication to innovation and customer satisfaction gives us full confidence that their new product, Stantia, will remain at the forefront of CRM technology in our sector. This partnership has been and continues to be a key driver of our success."

Stantia was officially launched at the opening day of Southampton International Boat Show. Throughout the show, visitors will have the opportunity to speak with TheYachtMarket.com team and answer any questions about how Stantia can transform boat sales operations.

For further information about Stantia, please visit https://sso.stantia.com/ or visit TheYachtMarket.com at the Southampton International Boat Show.