5 September 2024

Princess Yachts Limited, the UK’s largest luxury yacht builder, is delighted to announce  the appointment of Sunazure NextWave Yachting as its authorised distributor for the  Hong Kong region. The new distributor, who will trade as Princess Yachts Hong Kong,  will take full responsibility for the sales and service of the brand in the region from 1 September 2024, when the current distributor agreement with Princess Yachts Greater China comes to a natural end.  

“We are delighted to welcome Sunazure NextWave to the Princess family,” said Simon Colebrooke, Princess Yachts Sales Director. “Hong Kong has been an important market  for Princess for many years now and we would like to thank Princess Yachts Greater China for all their hard work in strengthening our brand and elevating the customer sales and service experience in the market over the past 10 years. We are now looking to build on that success and are confident that we selected the right partner to help us do  that. Sunazure NextWave not only brings years of experience and knowledge of the local market; they also share our core values in delivering an exceptional customer experience from enquiry through to ownership. The Asia Pacific market has been an important area of growth for Princess in recent years, especially for the larger yachts in the range. The team at Sunazure NextWave has created an outstanding sales and service operation that will perfectly complement our already outstanding network there.”  

Team Sunazure NextWave commented. “We are extremely proud to have been asked to represent such an incredible brand as Princess. We have admired the brand and world-class product range for many years now. Outstanding quality and exquisite craftsmanship is at the heart of the Princess brand and these are qualities that we know the Hong Kong customers truly value. We pride ourselves in offering our customers the very best in customer service and so together, we know that we can now build something very special.  We are relishing the opportunity”.  

Princess owners within the region are now being contacted to introduce the new representation structure and to outline the plans in place for ongoing service support within the region.