3 October 2024
by British MarineSuperyacht UK is delighted to report another successful showing for the Superyacht UK (SYUK) Pavilion at the prestigious Monaco Yacht Show (MYS) which took place from 25-28 September 2024.
Celebrating its 33rd anniversary, the Monaco Yacht Show (MYS) remains the pinnacle event for the superyacht sector, drawing global attention as the premier showcase for the year’s finest yachts. As an unmatched platform for business and networking in the industry, MYS provided Superyacht UK and its members a prime opportunity to highlight British excellence and innovation on an international stage.
Expanding its footprint from last year’s 18 sqm to 25.5 sqm, the SYUK Pavilion secured a prime open-corner location within the air-conditioned Darse Sud tent. This year, 12 companies shared the British Marine-organised stand, including Close Brothers, Custom Marine Developments (CMD), Moore Dixon, Holman Fenwick Willan LLP (HFW), Mayfair Marine, MFB Solicitors, Dohle Yachts, Viking Maritime, Phoenix Yacht Management, John Percival Marine Associates (JPMA), Optima, and Safinah. With enhanced visibility amidst 560 exhibitors from the superyacht industry, SYUK members maximised opportunities to spotlight their services, expertise, and innovations while engaging in high-level networking.
Michael Beattie, SYUK Manager, reflected on the event’s success: "The Monaco Yacht Show continues to be a critical event for the UK superyacht sector. We're thrilled to see our pavilion grow both in scale and influence, offering our members greater exposure and business opportunities. The global recognition of the UK’s superyacht industry for quality and craftsmanship was evident throughout the event, with significant connections being made."
A key highlight of the show was the annual SYUK Networking Reception, held on Thursday, 26 September, and generously sponsored by MFB Solicitors. The reception was a vibrant gathering point for exhibitors, industry leaders, and special guests, facilitating valuable relationship-building and discussions on market trends in a relaxed atmosphere.
Additionally, on Friday, 27 September, the Safinah Group hosted a well-attended brunch at the pavilion to celebrate their 25th anniversary, which provided another excellent occasion for international networking.
The SYUK Pavilion further served as a dedicated hub for private meetings, supporting exhibitors in cultivating meaningful business relationships and enhancing the UK’s profile within the superyacht sector.
Ken Hickling, Co-Vice Chair, SYUK commented: “It was great to see such a strong presence from SYUK members at MYS. The expanded stand and series of events were all well supported, and it was great to be a part of.”
Michael concluded: “The Monaco Yacht Show is a critical event for the global superyacht industry, and we are proud to support our members in making the most of it. Our expanded presence at the show highlights the ongoing strength of the UK’s superyacht sector, and we are excited to continue offering prime opportunities for our members to shine on the international stage.”
Superyacht UK continues to be a leader in the global superyacht industry, promoting the very best of British expertise and craftsmanship. The success of the 2024 Monaco Yacht Show is yet another testament to the strength and innovation of UK companies in this dynamic sector.
What the exhibitors said:
Jonathan Watson, Head of Yachting, MFB Solicitors - “We had an exceptional experience co-exhibiting with British Marine / Superyacht UK at the Monaco Yacht Show this year. The support and professionalism of their dedicated team made our presence at this prestigious event both seamless and impactful. Their expertise in showcasing British maritime excellence elevated our brand, allowing us to connect with key industry stakeholders and potential clients in a dynamic environment. Their collaborative spirit and shared vision made them a pleasure to work alongside. We were honoured to have sponsored the British Marine networking reception for a second year running and we look forward to opportunities for further collaboration. British Marine’s commitment to advancing the industry is inspiring, and we’re proud to be part of this journey together.”
Chloe Kendall, co-founder, Director, Optima Yachts Ltd - “It was a very successful first Monaco Yacht Show (MYS) for us - we had some very interesting conversations and made a number of useful contacts. We have come away with a choice of directions we could go with moving forward. We really appreciate the opportunity that Superyacht UK has given us to enable us to exhibit MYS and would like to thank everyone for their help in making it a great experience. We would definitely be interested in exhibiting on the stand again. It was lovely to have the support of British Marine at the show.”
Paul Rutterford, Operations Director, Viking Crew, Viking Maritime – “A busy week in Monaco during the Monaco Yacht Show 2024 for my colleagues and myself from Viking Maritime. Being part of Superyacht UK provides an ideal location to meet with captains, clients and crew to discuss all our crew related services.”
Jack Miller, General Manager, Custom Marine Developments (CMD) - ‘Exhibiting with SYUK allows CMD to access the best Superyacht show in the world, the team are very friendly and helpful. The SYUK staffed stand is ideal for us as it gives us a base and a meeting place, whilst also allowing us to go out and explore the show and meet customers and contacts.’
Learn more about Superyacht UK by visiting www.superyachtuk.com
Whether it’s to boost brand exposure, sales generation, network with peers or explore new export opportunities, British Marine offers a whole host of UK and International Events for all sectors of the leisure marine industry. To find out more about British Marine’s calendar of events visit https://britishmarine.co.uk/Events-and-Courses