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This series of videos have been produced to help British Marine members understand why and how the market segmentation was conducted and the characteristics of each market segment. Experts from our research agency, Arkenford, bring the market segments to life whilst British Marines Heads of Participation and Marketing explain the background to the work and the value of market segmentation to you. The videos are numbered to guide you in what order to view them in if you wish.

Why segmentation


How we researched segmentation


Try Anything


Social Challenge


Mindful Masters


Relaxing Getaway