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This series of videos have been produced to help British Marine members understand why and how the market segmentation was conducted and the characteristics of each market segment. Experts from our research agency, Arkenford, bring the market segments to life whilst British Marines Heads of Participation and Marketing explain the background to the work and the value of market segmentation to you. The videos are numbered to guide you in what order to view them in if you wish.

Why segmentation

 

How we researched segmentation

 

Try Anything

 

Social Challenge

 

Mindful Masters

 

Relaxing Getaway

 

Instagram