In response to the concerns of British Marine members, detailed research was undertaken during 2017 to establish the facts behind perceived industry views regarding the future shape of the consumer market. Specifically, leisure boating customer numbers appear to be declining with fewer younger or new customers taking their place. Four specific areas were researched as follows:
- Social context of future customers
- Statistics & Trends
- Emerging themes
- Benchmarking against other leisure sectors
A detailed ‘Futures’ report is now available to British Marine members. This is summarised in the booklet 'Leisure Boating & Watersports - Futures' (download here) and a number of key recommendations and plans have been agreed that will now be implemented to ensure that suppliers and manufacturers across the leisure boating and Watersports sector can successfully meet future demands and customer needs.
The full futures report is available to British Marine Members and can be viewed as an interactive Powerpoint slideshow or a pdf version. Access to these downloads is available to logged in members via this page. (Login or register at the bottom of this page).
An Executive Summary of the report is now available to download.
The June 2018 Arkenford Research on Segmentation and Barriers to Boating in various formats is now also available to download to British Marine members through your log in below.
For more information please contact info@britishmarine.co.uk.
See the Project Launch Video