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10 years of Plain Sailing

Published on: 12 October 2023

plainsailing oct 2023

UK-based charter experts is celebrating ten years of offering hassle-free sailing holidays.

The end of the 2023 sailing season is an important milestone for UK-based charter experts – the team is celebrating 10 years of offering hassle-free sailing holidays, helping thousands of sailors to charter yachts and catamarans at home and abroad.

And what a ten years it has been. was at the forefront of an epic digital transformation of booking a sailing holiday – in 2013, chartering a boat involved phone-calls, fax machines and chasing actual paperwork. Its founders were inspired and motivated into action by the fact that they believed that booking a yacht should be as simple as booking a hotel room online. And now it is.

The digital revolution included the introduction of live pricing and availability, searchable online, live-chat support, managing your own booking online, digital sailing tools, and – USPs of hand-picking the charter companies it works with, and offering outstanding customer service.

Since then, the company has won multiple awards for customer service, as well as being named ‘Charter Agent of the year’ and being shortlisted for the British Travel Awards – but it is customer satisfaction which it lists as its greatest achievement, as demonstrated by its Feefo review score, which rounds up to an astonishing 5/5.

To celebrate ten years in the business, is having a ’Sale of the Decade’ for two days from the 10 October at 10am UK time. Head to on that date to find out more.

Tommy Tognarelli, co-founder of, said “We’ve come so far over the last ten years, and had a lot of fun along the way. It’s amazing to think that this all started with a love of sailing in Scotland, and we’re now offering sailing holidays in the Med, the Caribbean, and for the 2024 season we’ll also be offering holidays in Australia and Thailand.

“It’s been another fantastic sailing season, with so many happy customers. We’ve been looking forward to celebrating this milestone once we have fewer boats out on the water, but the boats just keep on coming.

“We’ve got lots planned for our team celebrations, but customers can also join in the fun - we’re hosting a special flash ‘Sale of the Decade’ on 10/10 from 10am - with up to 10 per cent off charter fees for next summer.”