Published on: 06 January 2022
Leading superyacht multimedia, events and intelligence company BOAT International Media (BOAT), today announces its acquisition of data, digital and B2B media organisation Boating Communications, publisher of International Boat Industry (IBI) magazine.
The acquisition sees BOAT strengthen its position in the B2B market. Founded in 1968, IBI is the most established and respected magazine serving the volume boat industry. The deal also includes IBI’s market intelligence platform, IBI Plus, its digital channels and the company’s events.
Three of Boating Communications’ directors, Ed Slack, Philippa Drysdale and Philip Pereira will continue with the company as will all the staff, while its CEO Nick Hopkinson, who has been associated with IBI since 1968, will act as a consultant to BOAT.
BOAT will maintain the B2B services IBI provides to the global boating industry and will develop its print and digital offering. IBI Plus, meanwhile, will complement BOAT’s existing and market-leading BOAT Pro market intelligence platform, which serves the superyacht industry.
BOAT’s co-CEO, Toby Moore, said: “This is an incredibly exciting partnership for both BOAT and IBI. The synergies are strong and the opportunities moving forward are huge, given IBI’s credibility and authority in the B2B space.”
Tony Euden, co-CEO of BOAT, added: “This natural alliance allows us to further develop both the BOAT and IBI brands. It offers us the opportunity to expand on the brilliant work that Nick and his team have undertaken over the past years especially within the data, digital and events arena.”
Nick Hopkinson, CEO of Boating Communications said: “I am delighted that we have found such a complementary partner in BOAT to assist with the future development of IBI and that our combined resources will enable the new group to focus on providing the very best information and data available on both the superyacht and volume boat business globally. Our experienced team will remain in place and I am pleased to have been asked to continue as a consultant after more than 53 years involvement in the business.”