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New Strategy to Boost Scotland’s Marine Tourism: Giant Strides, 2020-2025

Published on: 10 March 2020

British Marine Scotland

Following on from a successful Marine Tourism and Marine Trades Symposium in November last year, which heralded the launch of the new Draft Marine Tourism Strategy and subsequent consultation on the draft document, we are delighted to announce the launch of Scotland’s Second Marine Tourism Strategy, Giant Strides 2020-2025. The strategy was officially launched at the Marine Tourism Conference, hosted by Sail Scotland on 11 March 2020.

The strategy development has been led by British Marine Scotland in partnership with Royal Yachting Association Scotland, Scottish Canals and Sail Scotland with support from Stuart McMillan MSP, Convener of the Cross Party Group for Recreational Boating and Marine Tourism.

The new strategy represents the next evolution of the hugely successful Awakening the Giant, Scotland’s first Marine Tourism Strategy. However, Giant Strides takes a much broader view of marine tourism, its role within coastal and island communities and the significant benefits marine tourism can deliver for communities, the environment and the economy of Scotland. This is intended to be a strategy of influence and takes a partnership approach to strategic development.

The success of this strategy rests in how it is used. As a business, community group or club the strategy provides a wealth of information that will help your planning and development. It may even inspire you to come forward as a partner to work on one or more of the 14 objectives.

British Marine Scotland would like to thank the many individuals and organisations who responded to the consultation to help shape this strategy. A consultation report will be available soon.

Read the Giant Strides strategy document here.