Marketing Promotion - British Marine

Visitor to the Barrus stand at the Southampton Boat ShowThe Marketing team at British Marine consists of the Marketing, Public Relations (PR) and Online departments. Together they offer the a wealth of services to British Marine members.

Promotion of the industry

British Marine website

The British Marine website acts as a portal with a powerful knowledge base for the marine industry and a tool to promote members' businesses. It is supported by email communication, news and press.

On The Water

On The Water is the consumer brand of British Marine which aims to raise awareness of boating, break down the barriers to entry and encourage regular participation in boating. Our goal is to increase the number of active boating participants. Around 3.2 million people get on the water in the UK each year, across a range of boating activities from kayaking and inland boating, to sailing and motor boating, to name just a few ways of getting afloat. This initiative features our members exclusively, providing the public with the reassurance that all products and services are being provided by businesses that adhere to British Marine standards.

On the Water LogoBritish Marine members are promoted through regular enewsletters and social media to a growing On The Water database of potential new boaters. This enables us to maintain a 360o approach to communications and keep in contact with consumers. Visit the On The Water website.

Sponsorship

If you would like to increase your brand awareness, there are many opportunities where your company could sponsor an event or attraction. There are options to suit all budgets and requirements available throughout the Southampton Boat Show and London Boat Show, plus many events held around the country. Please contact Adrian Danson at adanson@britishmarine.co.uk to discover more about these sponsorship opportunities.

The power of the British Marine logo

British MarineThe British Marine logo unites its members and represents a stamp of quality and standard of business practice. The logo is free for all members to download and utilise on marketing collateral, websites and advertising. Download the British Marine logo from MyBritishMarine and display on your marketing collateral.

Help us to promote your business

There are a number of ways you can promote your business more effectively using our free resources including:

British Marine Boat Shows

We own and operate two of the world's 10 most successful boat shows. The Southampton Boat Show and London Boat Show provide the industry with a world class shop window to showcase products. If you exhibit with us then please ensure you take advantage of the promotional opportunities, such as promoting your business online and to the media.

Advice

The team is more than willing to offer advice to members on appointing suppliers, marketing approaches and PR campaigns. Meet the team and contact us.

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