Representation and Promotion

For more than 100 years British Marine’s most important role has been to represent its members and the UK marine industry Representation & Promotion

British Marine exists to promote, support and protect the UK's leisure, small commercial and superyacht industries to key audiences. This is achieved through marketing campaigns, both to raise the profile of members and also to encourage the public to enjoy boating and watersports activities. It is also achieved through British Marine effectively highlighting the marine industry to the highest levels of Government.

British Marine Centenary Walter Hammerton at his ferry in TwickenhamOne of British Marine's very first actions was to support Walter Hammerton's rights to operate a ferry on the River Thames at Twickenham, in a case that went to the House of Lords back in 1915. We're proud not only that the case was won then, but also that the company is still operating a ferry there and remains in membership. There have been countless instances since when we have represented the rights of individual marine businesses and whole sectors, to ensure that our collective voice is heard and members' rights are preserved.

All of this work relies on one thing - You, the member. Without your involvement and guidance we cannot make these strong cases and get your business and your industry the outcomes or recognition you need or deserve. 

A good way to get more involved is to actively participate in our associations and by becoming a member of an association committee. Our Technical team is also keen to involve members that have expertise in specialist fields for which standards might be changing, or negotiations required to ensure we always have realistic and appropriate technical legislation for our industry.

Further details on the current campaigns we are working on are available in this section – you can start by looking at the menu to the right. We welcome your involvement and will assist you to find the right areas to make your valuable contribution, so please do not hesitate to contact the Membership team directly on 01784 223663 or email us at

Check out the tabs below to find out who we engage with and how we do it.

Policy Makers

British Marine works with policy makers in Government, Parliament, Regulators and other national marine trade associations to ensure legislation is appropriate and cost effective for the UK's marine industry. This work is supported through a range of activities, including Parliamentary receptions in the House of Commons; MP visits to member companies; VIP tours at Boat Shows; and engagement with Government and Parliamentary consultations. 

Find out more about industry campaigns > 

Strategic Partners

British Marine works with a number of marine and national industry partners to develop and deliver policy which meets the needs of the membership, the wider marine industry and UK businesses as a whole. Together, we deliver stronger representation for UK businesses. This work also provides the opportunity for British Marine members to get involved with other sectors.

Find out more about who we work with


The British Marine brand is a key membership benefit. It signifies confidence to the boating public and demonstrates that members have been through a series of quality checks. British Marine invests significant resource to promoting the brand and members through its Look for the Logo campaign.

In addition, British Marine works to promote boating to new audiences through its On The Water project and there are ways that members can get involved by providing content, showcasing their businesses and offering the occasional prize. 


British Marine uses its contacts to raise the profile of the industry and secure coverage in the boating, lifestyle and national press, which ensures boating and the industry are seen in a positive light. Members are always the focus, which demonstrates the real value of membership.

Representation and Promotion Benefits
British Marine Boating Visa Card

Have you heard about British Marine Credit Card? As our only official Credit Card, it has been carefully designed to promote British Marine and provide great value with attractive rates and benefits to members.

British Marine working with others

British Marine works with a number of business groups to create a stronger business voice to engage Government, Regulators and Parliament for support and change

Communicating with Members

British Marine endeavours to ensure that its members benefit from up-to-date information on services, developments, consultations, grants opportunities, technical, legal and tax changes and Boat Shows, to name just some of the many areas covered.

Consumer Campaigns

British Marine promotes boating participation by its On The Water initiative, environmentally friendly boating through The Green Blue and the benefits of buying from British Marine members through its Look for the Logo.


British Marine’s Environment & Boating Facilities service offers the best environment and planning advice to the trade.

ICOMIA Quarterly Economic Statistics 2016 (Q2)

ICOMIA’s Quarterly Economic Statistics Report 2016 (Q2) provides valuable information on economic development in over 45 countries across the world, including: inflation rates, economic growth, car registrations/sales, consumer confidence, producer price index and the Big Mac Index.

Industry Campaigns - British Marine

See what British Marine is doing on behalf of members and the industry. British Marine is a membership organisation. Their members come from around 4,200 businesses in today's UK leisure, superyacht and small commercial marine markets. The turnover of those markets is worth £2.855 billion. Register to find out the latest news from the leisure marine industry.

International Standards Development - British Marine

As a member benefit, British Marine represent members in International Standards Development

Latest Technical News

Latest Technical News from the British Marine Technical Team as a benefit to their members. British Marine members are able to comment on current industry consultations. British Marine members come from around 4,200 businesses in today's UK leisure, superyacht and small commercial marine markets.

Look for the Logo

Look for the Logo is a campaign that highlights the key benefits of engaging with British Marine's 1600 members when buying a boat or any marine-related service or product.

Marketing Promotion - British Marine

Details of British Marine Marketing department and how they promote British Marine members.

On The Water

On The Water promotes the products and services of British Marine members and encourage the public to get started in boating and watersports.

Personal Development

British Marine has developed personal development accreditations to benchmark individuals within the industry to meet rigorous industry standards promoting professionalism and standardisation.

RCD Awareness

Designed to increase and expand your knowledge of how to meet the requirements of the RCD, and assist your ability to comply to this important directive.

Selling Skills for the Marine Industry

Whatever your background, if your job involves selling, then the 'Selling Skills for the Marine Industry' will help you maximise your effectiveness in this crucial area.

Social Media

British Marine is pleased to offer a full day of Social Media training in August. The day will be split into two sessions and delegates can either attend the morning or afternoon session or they can attend both.

Technical Representation - British Marine

See what British Marine is doing on behalf of members and the industry. British Marine is a membership organisation. Their members come from around 4,200 businesses in today's UK leisure, superyacht and small commercial marine markets. The turnover of those markets is worth £2.855 billion. Register to find out the latest news from the leisure marine industry.

Technical Support

As the membership organisation for the leisure, superyacht and small commercial Marine Industry, British Marine knows how important it is to get the details right, first time.

The Future of Red Diesel - British Marine

Find out the latest on Red Diesel and what British Marine is doing to support its continued use

The Green Blue

The Green Blue project is an innovative environmental awareness programme set up by the British Marine and the Royal Yachting Association (RYA) to help boat users, marine businesses and sailing clubs to reduce their impact on our coastal and inland waters.

The Law Relating to Brokerage and Boat Retailers

Brokers and boat retailers typically have responsibility for ensuring that the legal framework surrounding the sale and purchase of small craft is fit for purpose and for conducting the transaction successfully within this framework.

Training Courses

British Marine training is passionate about the development and progression of the UK marine industry. From career prospects to recruitment to training grants and training courses, we are here to assist and advise.

VAT for Brokers

This workshop is designed to go into detailed up to date information on VAT issues that brokers face and includes the latest updates and legislation covering this important area.

Welcome Afloat

A Welcome to Excellence programme for the Boating Sector

Working with Members - British Marine

Find out how British Marine can support individual member businesses

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